From the Farmers Guardian in Britain:
Scottish wildlife app is big success
3 September 2013
The free app was launched by Scottish Natural Heritage (SNH) in March as part of the Year of Natural Scotland celebrations.
It features information, video and audio recordings of Scotland’s Big 5 – animals selected to represent the ‘unique character, diversity and beauty of Scotland’s wildlife and environment’.
Scotland’s Big 5 – red deer, otter, red squirrel, golden eagle and harbour seal – are all high profile species, widely associated with Scotland, with a broad geographical spread and that people stand a good chance of seeing in the wild.
Users of the app are able to learn about each of the species and where to see them, hear what they sound like and watch videos of them in their natural habitat. Since its launch it has attracted many five star reviews, with comments from users focusing on the design, simplicity of use and attention to detail.
The app is backed by a website www.scotalndsbig5.co.uk which is accessible to a range of mobile devices and desktop users.’
The Scotland’s Big 5 campaign has been created by SNH and Visit Scotland, with additional funding from Scottish Government.
To take part in the debate and search for Scotland’s Big 5, vote at www.snh.gov.uk/big5 or take part in Twitter @SNH_Tweets #scotlandsbig5 or visit the Scottish Natural Heritage Facebook page.
Talking about animals and apps: App launched to study bees.
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