This music video says about itself:
12 May 2016
The Manics‘ Wales Euro 2016 anthem ‘Together Stronger (C’mon Wales)’s is out now.
By James Walsh in Britain:
Naff, but catchy
Tuesday 24th May 2016
THE MANIC Street Preachers have written a song about the EU referendum. A soaring, anthemic number, interspersed with audio of the band’s favourite Jacques Delors’ speeches, which they hope will inspire voters to turn out and keep Wales in the European Union.
No they haven’t, I’m being silly. Instead, their song is about the Welsh football team, who are playing in the European Championships.
A soaring, anthemic number, interspersed with commentary of the team’s past sporting failures, which they hope will inspire the team to glory this summer.
The song is called Together Stronger (C’mon Wales), so you can see where the confusion came from.
It is extremely naff but quite catchy. With this, the Manics join a proud tradition of indie bands writing football songs destined to become strange curiosities to culture-miners of the future.
Who could forget Echo & The Bunny Men teaming up with Space, Ocean Colour Scene and the Spice Girls for 1998’s (How Does It Feel To Be) On Top Of The World? Well, Space singer Tommy, for one, who didn’t turn up to the recording but does appear in the video.
Or Scotland’s Del Dmitri, with the self-fulfilling prophecy of calling their tournament song Don’t Come Home Too Soon?
True to tradition, Scotland departed after the group stages.
Embrace’s official England song from 2006, World At Your Feet, was so bad the FA declined to have an official song for the following World Cup.
The only band to get it right was New Order, because they’re New Order. World In Motion is a wonderful tune even with the involvement of Keith Allen, John Barnes rapping and the line “We’re playing for England. We’re playing the song.”
Ten years ago, the London-based radio station XFM launched a competition for listeners to write their official song for Euro 2004.
The winner was a sub-Oasis lady anthem with the slightly sinister, Skippy title of Born in England, which would have come as a surprise to the team’s midfielder Owen Hargreaves, who was born in Canada.
Much more intriguing was the rejected song with the sensible name, European Championships 2004, which was a Streets-style lo-fi rap with the brilliant chorus: “The England fans and the England team abiding by the law.”
Which sure beats The Lightning Seeds.
England haven’t announced an official song for this summer at the time of writing but the bookies are bandying around terrifying names like Fabians and The Kaiser Chiefs, the latter once memorably described as being “like a shit Blur in hats.”
Meanwhile the Welsh are overflowing with talent. As well as the Manics’ cheesy official number, fans can also enjoy the return of the Super Furry Animals.
The band, who once sponsored Cardiff City, have released a football-themed song as their first single in seven years “to bring colour and hope to Europe’s footballing, and semi- or non-footballing, nations,” according to the press release.
“Sing Bong isn’t a song of victory or defeat but a beacon of faith to return to when your best centre-forward gets sent off, or it rains at your festival. Keep it in a safe place for a time when you will need it.”
I’ve stuck my copy behind glass and will break it in an emergency, such as Boris Johnson becoming prime minister. It’s a strangely hypnotic communal disco number, with lyrics to the minimum, and in Welsh.
In the video, the band are shown eternally looped playing pick-me-up. It is nonsensical, profound and warmly internationalist.
Perhaps it’s secretly about the EU referendum.