This video is called Stop Wildlife Crime: The Series – It’s Dead Serious (Video 1) | WWF.
From Wildlife Extra:
Battle to stop illegal wildlife trade taken online by China’s leading ISP
Tencent, a leading provider of Internet services in China, has launched a joint campaign with the International Fund for Animal Welfare (IFAW) and The Nature Conservancy (TNC) to combat the illegal online wildlife trade.
The joint campaign – Tencent for the Planet – will involve Tencent’s Weixin, QQ, and microblog platforms.
The company has already made a concerted effort to protect the public and wildlife by clamping down on malicious and illegal activities online.
It has observed the steady growth of illegal wildlife trade on the Internet through recent user complaints. As a result, in March Tencent shut down a group of social media accounts which were proven to be involved in illegal online wildlife business activities.
The rapid development of online media has put a lot of wildlife species at risk and has created huge losses for the global ecosystem and humans, as criminals have used the Internet for secret, fast and convenient communications and transactions.
This partnership is the first time Tencent has worked with conservation organisations to combat illegal online wildlife trade and protect elephants and other species.
The world is experiencing the worst poaching crisis in history, rivalling that in the 1980s, when more than 800 tons of ivory left Africa every year and the continent’s elephant populations plunged from 1.3 million to 600,000.
Scientists estimate that only 430,000 African elephants remain today with one elephant killed every 15 minutes for its ivory.
As one of the world’s most lucrative criminal activities, valued at US$19-billion annually, illegal wildlife trade ranks fifth globally in terms of value, behind the trafficking in drugs, people, oil and counterfeiting.
The IFAW report of its 2014 investigation into online wildlife trade, Wanted: Dead or Alive, Exposing the Online Wildlife Trade, reveals that over 33,000 endangered wildlife and wildlife parts were available for sale online in a short six-week period.
“Although the Internet provides a platform for illegal wildlife business, it also offers the tremendous hope for saving endangered species,” says Grace Ge Gabriel, Asia Regional Director, IFAW.
“IFAW welcomes Tencent’s move to take positive actions to prevent wildlife crime via social media.”
“It is a win-win partnership, as Tencent has the most widely used social media services while TNC and IFAW have deep knowledge of conservation and international influence,” says Kaitian Guo, Chairman of Tencent Charity Funds Council and Senior Vice President of Tencent.
“The move signals a great collaboration of Tencent’s resources with TNC and IFAW’s conservation expertise. Tencent is committed to leading change in this Internet era in an ecologically harmonious way.”