This video says about itself:
LionAid: Ian Michler, the Presenter of the Film Documentary Blood Lions 2015 Endorsing LionAid
18 October 2015
http://www.lionaid.org are proud to present this trailer for Blood Lions – Bred for the Bullet, released in 2015. Ian Michler then provides a message of support for LionAid. Ian Michler is a safari operator, specialist wilderness guide, consultant and environmental photojournalist working in Africa. Visit http://www.bloodlions.org to find out more about his work.
From LionAid today:
We are an Associate of Blood Lions are we are delighted that we will be on the Panel discussing the issues following the screening.