This video is called Zoned for Slavery: The Child Behind the Label.
From Barbara Ehrenreich’s blog in the USA:
It was enough to make you vomit all over your new denim jacket. The Gap has been caught using child labor in an Indian sweatshop, and not just child labor — child slaves. As extensively reported on the news, the children, some as young as 10, were worked 16 hour days, fed bowls of mosquito-covered rice, and forced to sleep on a roof and use over-flowing latrines. Those who slowed down were beaten with rubber pipes and the ones who cried had oily cloths stuffed in their mouths.
But let’s try to look at this dispassionately — not as a human rights issue but as a PR disaster, ranking right up there with the 1982 discovery of cyanide in Tylenol capsules. Think of this as a case study in a corporate Crisis Communication course: How is The Gap handling the problem, and could it do better?
This is not the first time The Gap has been caught using child labor, but CEO Martha Hansen went on the air to state that the situation was “completely unacceptable” and that the company would “act swiftly.” Two problems here: One, she failed to detail the actions. It would have been nice, for example, if she had announced that some of the top-producing child slaves would be reassigned to manage Gap outlets in American malls, and that the under-performers would be adopted by Angelina Jolie.
Ehrenreich’s Bait and Switch: here.
Indian tycoon buys his wife an Airbus – and just can’t understand all the fuss: here.
Indo-US nuclear deal controversy: here.