This 2014 video is about Australia’s Great Barrier Reef, one of the natural wonders of the world and the largest living structure on our planet.
From AFP news agency:
16 December 2015 – 09H25
SYDNEY – The Australian government is seeking corporate sponsorship for the Great Barrier Reef, sparking fears Wednesday that companies could potentially use such investments to hide poor green credentials.
In a brochure entitled ‘Partnerships for the Reef’, the government-backed Reef Trust said it was interested in sponsorship, joint investment and collaborative arrangements to deliver conservation projects.
“Your role and commitment to protecting and conserving the Great Barrier Reef will be widely acknowledged,” it said.
“All Reef Trust investments will be recognised in branding of project materials, ranging from online publications and reports to social media activities and reef events.”
The Great Barrier Reef stretches more than 2,300 kilometres (1,426 miles) along Australia’s east coast in resource-rich Queensland state.
Conservationists have long argued that exploitation of these resources, particularly coal, will risk harming the reef, as the material will have to be shipped out of the area, which is teeming with marine life.
The Australian Greens political party condemned the sponsorship idea, with Senator Larissa Waters asking: “What’s next, naming rights, like for football stadiums?
“While private donations for reef protection are welcome they shouldn’t be in exchange for advertising rights and they must be on top of adequate public funding, not in place of it,” she added in a statement.
“The most alarming part of this proposal is the potential for companies which are threatening the reef to buy positive reef branding to try to avert the reputational damage they deserve.”