Anti-animal welfare bank’s ‘prize’ for misleading

This 2007 video is called Live Fast Die Young – the life of a meat chicken.

Translated from Dutch NOS TV today:

Rabobank wins Liegebeest election for ‘Growing a better world together’ ads

Rabobank is the winner of the Liegebeest

Literally: ‘lying beast’, a term of abuse for liars

election this year. With this election, [animal welfare organisation] Wakker Dier reveals misleading claims about animal welfare. The bank received half of the votes.

The TV campaign with the slogan Growing a better world together is about making the food sector more sustainable. “In reality, people are investing in broiler chickens, big farm sheds for processing animals industrially and fast food corporations”, says Wakker Dier. “Growing big farm sheds for processing animals industrially together does not make a better world.”

According to Wakker Dier, the bank invested 6.8 billion euros in meat giants such as KFC and McDonald’s between 2012 and 2017 and financed the Ukrainian chicken producer MHP, which processes 332 million chickens every year.

At the end of last year, the Advertising Code Commission warned the bank because of the same campaign. The bank went too far by promising a solution for hunger in the world. The ad was adjusted accordingly.

Dairy cows

Dairy corporation Campina finished in second place. Campina’s milk packaging states that their cows grow old sustainably while in practice most of the time they are already slaughtered, milked to exhaustion, before they are six years old. A “happy” dairy cow can grow at least 14 years old.

Animal feed manufacturer ECOstyle was third. The name suggests a biological quality brand, but their dog food contains broiler chicken and industrially processed pig, says Wakker Dier. Only the herbs are organic.

25,000 votes were cast. That is a record number, which according to Wakker Dier is due to “the lying advertising slogan” by Rabobank.


Supermarkets Albert Heijn and Jumbo were also nominated, but they adjusted the products for which they had been nominated before the election. Jumbo stopped selling live lobsters and Albert Heijn promised to remove the welfare claims about industrially processed ducks from the packages because they were not true. It is no longer said that the animals “live in luxury”.

According to Wakker Dier, misleading campaigns put the consumer on the wrong track and products that are more animal-friendly do not get a fair chance.

3 thoughts on “Anti-animal welfare bank’s ‘prize’ for misleading

  1. Pingback: Dutch agriculture minister, 2018 worst anti-animal person | Dear Kitty. Some blog

  2. Pingback: Dutch senator quits as party is pro-hunting | Dear Kitty. Some blog

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