This British punk rock music video is called THE BUZZCOCKS – FAST CARS (LIVE 1981).
Translated from Belgian daily De Standaard today:
In reality, a Citroën logo costs 10 euros
Customer thinks that it is worth more than 20 euros
Why would Citroën ask 10 euros?
An ornamental element for the radiator grille of the popular Citroën C4 Picasso? The French constructor set the price at 27.42 euros, but can also ask at least 40.83 euros for it. The door covering of the Berlingo? 50.36 euros instead of 21.6 euros. And the finish of the wheelhouse in the Peugeot 308 may cost 82.54 instead of 38.49 euros.
All of them are price determinations based on the algorithms in the Partneo software. That computer program was developed in the mid-2000s by a French expert in the optimization of industrial profit margins. Partneo is a particularly sophisticated system that gives ‘optimization’ almost a new meaning. …
The developer of Partneo set up the company Acceria to market its software. In February 2010 Acceria and consultancy Accenture visited PSA, the group owning Peugeot and Citroën, to present Partneo. The presentation that was given there explains in detail how the system works. …
The rear-view mirror of the third generation of the Renault Clio – with which Partneo previously went into business – cost 10 euros to make and was sold for 79 euros before the introduction of Partneo. But after calculations by Partneo, that price rose to 165 euros.