This video from Maryland in the USA says about itself:
Protesters Say Corporatizing International Working Women’s Day is an ‘Empty Gesture’
11 March 2018
Often sexist corporations corporatizing International Women’s Day is a bit similar problem to often homophobic corporations ‘pinkwashing’ LGBTQ Pride marches demanding corporate propaganda should come first there. Causing resistance to that pinkwashing in, eg, London and Amsterdam.