Translated from regional broadcaster Omrop Fryslân in the Netherlands, 2 June 2016:
Farmers’ organisation Boerengilde, in cooperation with BirdLife in the Netherlands, is starting a new brand of sustainably produced dairy. Jumbo supermarkets will sell the dairy. The new brand is for promoting meadows with lots of grassland birds on them.
The dairy brand will be launched on June 7 in Idzega village. Then the name will also be announced and there will be a discussion about the importance of grassland birds. Farmer Guild affiliated farmers are committed to working for meadow birds.
According to Dutch Vroege Vogels radio this morning, the new milk brand will come from meadows of which at least 10-20% is managed to make an optimum habitat for grassland birds.