This video is called Tiger Woods’ winning highlights from the 2018 TOUR Championship.
By David Walsh in the USA:
The Tiger Woods episode: Money, the media, and the “path to redemption”
16 December 2009
The American media is generally full of rubbish, but more rubbish has been written and broadcast about Tiger Woods and his affairs than any other subject in some time. This episode brings together many of the most deplorable elements that dominate official public life in the US at present: money, celebrity, official piety, and media prurience.
The revelation that Woods, the world’s leading golfer and one of its most prominent sports figures, has had numerous lovers is nobody’s business but his own, his wife’s and the people immediately around them. How they sort that out is a purely personal matter. Woods hasn’t committed any crimes, and the relentless media attention is reprehensible. All the arguments of tabloid journalists to the effect that “celebrities” forfeit their right to privacy is self-serving nonsense.
The issue has garnered so much coverage for several reasons, Woods’ enormous skill with a golf club probably being, in the immediate sense, one of the less significant ones. Of course, without that ability the financial interests currently bound up with his brand name would not exist, but whether he can hit a golf ball longer or more accurately than his rivals is not the issue at present.
“Tiger Woods” has existed for a number of years not as an independent human personality, but as a commodity, portions of which have been purchased by various concerns. Nike owns one part, Procter & Gamble (Gillette) owns another, PepsiCo (Gatorade) still another, AT&T owns a fifth slice, and so on. The Professional Golfers Association (PGA) Tour, the sports media, the television networks, of course, have bought their own pounds of flesh.
Woods has enriched himself over the past decade—some estimates put his total earnings at over $1 billion (most of that in product endorsements)—but these various commercial interests have taken in vastly more than that.