“Sense and Simplicity” – or simply nonsense?
10 June 2008
“Sense and Simplicity” became the slogan of the Dutch electronics giant, Koninklijke Philips Electronics NV – better known as Philips – in 2004. But when it comes to taking responsibility for the electronic waste (e-waste) generated by their products, we don’t think they’ve been showing much of either. So, this morning we paid them a visit – at their head offices in Denmark, India, Russia and the Netherlands, demanding they adopt a sensible policy and simply stop dumping e-waste.
Greenpeace activists delivered 500 Philips television sets and 100 pieces of Philips electronic equipment to the company’s headquarters in Amsterdam. The e-waste was obtained from an e-waste trader; this very same e-waste would most probably have ended up on a scrapyard in countries like China, India or in Africa.