This video is called Greater IBM and Second Life Video Introduction.
From The Register:
IBM faces Second Life strike …
Ever wanted to go on strike, be part of that feeling of solidarity on the picket line, but felt too cowardly to take the risk? September should see just the opportunity for you.
That is when Rappresentanza Sindacale Unitaria IBM Vimercate (RSU), the official trade union representing IBM’s 9,000 workers in Italy, is planning a most novel form of industrial action – a strike on Second Life – and it wants as many avatars as possible manning the picket lines.
Details of what form the industrial action will take in this virtual world are scant at the moment, except that a Union spokesman has hinted that they are hoping Second Life avatars from around the world will participate.
A statement sent to The Register by the RSU sets out the reasons for the industrial action as follows:
It seems that the reasons for this first virtual strike are related to the renew of the internal agreement. While IBM is one of the company with major profits, its employees are receiving very few fruits of this big mountain of money.
The internal climate is below all the IT industries (taking advantages for the famous IBM’s competitor: HP), and the drop that overflowed the glass is the long and inconclusive negotiation for the internal agreement. While the works council, supported by the majority of IBM Italy employees, was asking for a small salary increase, IBM responded with the complete suppression of the “productive results benefit”, with a loss for a single employee of €1000 per year. For a company that wants to lead the corporate social responsibility, this is really too much.
See also here.
Business in Second Life: here.
Dear Kitty. Some blog 
U.K. union to employers: Don’t ban Facebook
Country’s biggest labor group says bosses should let workers ‘poke’ friends
By Raphael G. Satter
Updated: 5:12 p.m. ET Aug. 30, 2007
LONDON – Employers should allow their workers to befriend, chat and “poke” each other through online networking sites while at work, Britain’s largest labor federation said Thursday.
While accepting that employers were within their rights to block employees from using sites such as Facebook and MySpace, the Trades Union Congress, or TUC, said a ban “may be something of an overreaction.”
“Sensible employers, realizing that their staff spend much of their waking hours in work and lead busy lives, should be trusted to spend a few minutes of their lunch break ‘poking’ their friends or making plans for outside work,” the TUC said in guidance published on its Web site.
Online social networking sites — where users sign up, make friends and post photos — have grown rapidly in Britain. Facebook Inc. recorded more than 7 million unique British visitors in July, according to online measurement company comScore Inc. MySpace.com Inc. and Bebo Inc. had more than 10 million visitors each. In all, the top three social networking sites drew as many visitors as Google Inc., according to comScore.
The sites can be a headache for employers and educators — especially when users affiliated with a school or company post inflammatory, indiscreet or just plain embarrassing content. Organizations as diverse as the Ministry of Defense and Oxford University have issued guidance within the past month on using the sites.
The TUC said bosses needed to give their employees guidance on what was and was not acceptable online, rather than imposing a ban. It warned that in the absence of any workplace rules, British Facebook users were millions of “accidents waiting to happen.”
“It’s unreasonable for employers to try to stop their staff from having a life outside work, just because they can’t get their heads around the technology,” TUC General Secretary Brendan Barber said in a statement. “Better to invest a little time in working out sensible conduct guidelines, so that there don’t need to be any nasty surprises for staff or employers.'”
The TUC also warned employers against searching through the Web profiles of job applicants, saying doing so could end up being discriminatory.
The TUC, an umbrella organization for Britain’s trade unions, says it represents more than 6.5 million workers.
© 2007 The Associated Press.
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