UK, Blair’s ex-health secretary joins Britney Spears at Pepsi-Cola

This 2016 video is called PepsiCo’s Palm Oil Problem.

From British daily The Guardian:

Beyoncé, Britney … Milburn? Ex-minister takes Pepsi challenge

· Former health secretary paid to advise cola giant
· £25,000 a year to help build healthier image

Rebecca Smithers, consumer affairs correspondent

Wednesday May 30, 2007

The company has used some of the biggest names in showbiz to enhance the brand: Michael Jackson, Tina Turner and Madonna have all been hired by to push PepsiCo sales at a time of concern over the effects of junk food.

A less well-known name, but perhaps no less surprising, has now been added to the pantheon.

The former health secretary and arch-Blairite Alan Milburn has taken up a new job as an adviser to the American company to help it fight the backlash against unhealthy snacks and build a more acceptable image and product range.

In the latest example of the flight of former government ministers to the lucrative corporate world, Mr Milburn has a seat on the new nutritional advisory board set up by the UK arm of the company, alongside Tony Blair’s one-time polling and image guru Philip Gould.

The firm said it hoped Mr Milburn’s ministerial past track record would be “of enormous value”.

It is a record that has involved strident attacks on the junk food industry, including a claim that the worst health problem facing the world is not the Aids epidemic but chronic illness caused by processed food such as crisps and fizzy drinks.

Shortly after he resigned, he called on ministers to ban snack-food vending machines from schools.

Mr Milburn, the Labour MP for Darlington, was health secretary from 1999 to 2003 before stepping down for family reasons.

Under Labour he served first as a health minister, then as chief secretary to the Treasury.

He will be paid £25,000 a year to attend a handful of meetings and offer advice on health, nutrition and the company’s “strategic direction”.

PepsiCo’s best-selling brands include Walkers Crisps, Pepsi, PJ Smoothies, Quaker and Tropicana juices.

Its UK and Ireland business employs around 5,000 people, while internationally the company has brands in more than 200 countries.

The decision to set up a UK advisory board is in recognition of the challenges facing companies which make a huge profit from “unhealthy” food, with the threat of a battery of new regulations and restrictions on the way they advertise and sell their products. It follows the precedent taken by its US parent company. …

Reported earnings [from Pepsi]:

Britney Spears


Michael Jackson


David Beckham


Beyoncé Knowles


Alan Milburn


So, there is not just greenwashing by big corporations (see also here); there is also “health washing”.

In his spin-doctoring in his new job, Milburn will probably avoid mentioning the present problematic state of health of his fellow Pepsi promoter Britney Spears …

Tell PepsiCo to Take the Conflict Palm Oil Challenge: here.

People who increase their consumption of sugary beverages — whether they contain added or naturally occurring sugar — may face moderately higher risk of type 2 diabetes, according to a new study from Harvard T.H. Chan School of Public Health. Drinking more sugar-sweetened beverages (SSBs), like soft drinks, as well as 100% fruit juices, were associated with higher type 2 diabetes risk: here.

11 thoughts on “UK, Blair’s ex-health secretary joins Britney Spears at Pepsi-Cola

  1. Pingback: British government-corporate complex harms anti-obesity fight | Dear Kitty. Some blog

  2. Pingback: 89 percent of children’s food unhealthy, but claims to be healthy | Dear Kitty. Some blog

  3. Pingback: Luxembourg financial scandal and European Union boss Juncker | Dear Kitty. Some blog

  4. Pingback: European Union boss Juncker wrong on Dutch referendum | Dear Kitty. Some blog

  5. Pingback: ‘British Labour party, ditch Blairism or lose’ | Dear Kitty. Some blog

  6. Pingback: Hillary Clinton and British Blairism | Dear Kitty. Some blog

  7. Pingback: Pepsi Cola abusing civil rights protests for profit | Dear Kitty. Some blog

  8. Pingback: Big corporations destroying Indonesian rainforests | Dear Kitty. Some blog

  9. Pingback: Injured Amazon workers get injustice | Dear Kitty. Some blog

  10. Pingback: Coca-Cola, Pepsi-Cola greenwashing lies | Dear Kitty. Some blog

  11. Pingback: ‘No workers’ coronavirus deaths for Wall Street’ | Dear Kitty. Some blog

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.