11 thoughts on “Lies of US Big Tobacco

  1. With Tea Party Republicans dominating Congress this year, we can have more immediate impact on many issues we care about by challenging big corporations to change their behavior.

    Every year, up to 850,000 girls start smoking in the USA. Despite restrictions on advertising tobacco products to young people, Big Tobacco is still targeting our girls with products like the Camel No. 9 cigarette. By marketing products designed to entice girls into lighting up, Big Tobacco is clearly part of the problem.

    Tell Big Tobacco: Stop marketing your products to our girls!

    Thanks for all you do!

    Bob Fertik

    —-

    American Legacy Foundation

    Dear Activist,

    Girls are not “tomorrow’s cigarette business”.*

    Tell Big Tobacco: Stop marketing your cigarettes to our girls!

    This year, as many as 850,000 girls in the U.S. will pick up a cigarette for the first time.

    To make matters worse, declines in youth smoking have stalled in the last few years.

    It’s no wonder why in a tobacco industry document, an advertising company called youth “tomorrow’s cigarette business”.*

    Big Tobacco’s marketing tactics are no accident. In 2006, a court determined that tobacco companies intentionally targeted youth. But less than a year later, R.J. Reynolds was at it again, by debuting Camel No. 9, a cigarette packaged in a chic black box with hot pink foil.

    Girls aren’t a commodity to be mined – but rather our sisters, daughters, friends and loved ones.

    Tell Big Tobacco CEOs: Stop marketing your cigarettes to our girls!

    Designing and marketing cancer-causing cigarettes to girls is wrong. That’s why at Legacy, we’re hard at work keeping youth from smoking through our truth® campaign, which educates young people about the health effects and social consequences of smoking.

    But if we’re going to keep every girl in America from picking up a cigarette, we’ve got to fight back against the deceptive marketing tactics of Big Tobacco. That starts with you taking a stand against the tobacco industry by adding your name to our open letter today. We’ll send your signature – and the signatures of thousands of others – directly to Big Tobacco’s CEOs, putting them on notice that we’re tired of their deception.

    Add your signature today >>

    In the time it takes you to read this message, as many as 3 girls will start smoking for the first time – opening them up to a host of tobacco-related diseases, including cancer, heart disease, bronchitis and death. Our girls deserve better…that’s why I’m hoping you’ll take a stand today.

    Thank you for your commitment to making sure the girls we love live longer, healthier lives.

    Sincerely,

    Cheryl Healton, DrPH

    President & CEO, Legacy

    * Mr. C.A. Tucker Presentation to RJRI Board of Directors, September, 1974. http://legacy.library.ucsf.edu/tid/pqd49d00

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